Digital Marketing

Project:
From 2023 to 2025, I concepted, curated, and designed The Junga-lowdown, Jungalow’s official newsletter for its e-commerce platform and online shop. This project involved developing a visually engaging and editorially compelling communication tool that reflected the brand’s vibrant, bohemian aesthetic while driving engagement and conversion. I was responsible for the full creative direction—from content planning and visual storytelling to layout design and brand integration, as well as scheduling campaigns through Klayvio. Each edition was crafted to showcase new product launches, seasonal promotions, and lifestyle inspiration, helping strengthen customer connection and brand loyalty through consistent, high-impact email marketing.

Role:
Graphic Designer
Art Director
Copy Writer

Process:
I collaborated with the VP of eCommerce to align each newsletter with key marketing initiatives, including seasonal promotions, new product launches, and curated collection drops. Together, we identified strategic priorities and hero items to feature, ensuring each edition supported broader business objectives. I then translated these priorities into compelling visual narratives—combining bold graphics, product photography, and editorial content into layouts that were both shoppable and scroll-worthy.