Hollywood Bowl Summer 2024 & 2025

The Process: As the lead graphic designer & art director for the Hollywood Bowl's Summer 2024 and 2025 merchandise collections, I was responsible for creating a cohesive visual identity that captured the spirit of the iconic venue and its seasonal programming. My work spanned concept development through final execution, translating original artwork into a wide range of products including apparel, blankets, seat cushions, and glassware. The designs aimed to celebrate the Bowl’s cultural legacy while appealing to a diverse and modern audience. Through thoughtful composition, color exploration, and product adaptability, the final collection balanced functionality with aesthetic impact—offering guests memorable, collectible pieces that enhance their concert experience.