Justina Blakeney x Loloi Rugs
2020-2024

Project: My my role in the collaboration Justina Blakeney for Loloi Rugs, primarily focused on the development of pillow and rug collections—balancing design direction with project management. As the main liaison between our internal team and Loloi’s design department, I ensured seamless communication, alignment, and momentum throughout the process.

My responsibilities included managing Jungalow’s timelines and design deadlines, as well as researching trends and curating inspiration to shape the creative foundation of the collection to pass over to our partner. I developed moodboards and seasonal direction, translating them into original concepts for both rugs and pillows that aligned with the Jungalow’s aesthetic and market positioning.

This project allowed me to combine my passion for home design with strategic leadership—bringing a thoughtful, design-driven collection to life through collaboration, creativity, and careful planning.

Images by Loloi Rugs

Role:
Designer
Graphic Designer
Design Manager
Project Manager