Justina Blakeney x Loloi Rugs
2020-2024

Project: My role in the collaboration Justina Blakeney for Loloi Rugs primarily focused on the development of pillow and rug collections and balancing design direction with project management. As the main liaison between our internal team and Loloi’s design department, I ensured seamless communication, alignment, and momentum throughout the process.

My responsibilities included managing Jungalow’s timelines and design deadlines, as well as researching trends and curating inspiration to shape the creative foundation of the collection to pass over to our partner. I developed moodboards and seasonal direction, translating them into original concepts for both rugs and pillows that aligned with the Jungalow’s aesthetic and market positioning.

This project allowed me to combine my passion for home design with strategic leadership bringing a thoughtful, design-driven collection to life through collaboration, creativity, and careful planning.


Below you will find a selection of designs I created for this partnership.

Images by Loloi Rugs

Role:
Designer
Graphic Designer
Design Manager
Project Manager

Concept Renders

Pattern work

Concept Renders

Concept Renders

Final Designs

Pattern work

Original Concept Renders

Refined concepts & art files per construction allowance

Final Designs

Products

Products

A selection of final designs concepted and created with Loloi Rugs