Justina Blakeney x Ruggable
2024 - Present
Project: Justina Blakeney partners with Ruggable to create a collection of wild, washable rugs and pillow coverings launching spring 2024.
Process: For this project, I led the art direction and design development of a collection of washable pillows and rugs—merging functionality with elevated design. The process began with curating trends, moodboards, and visual inspiration to inform color palettes, patterns, and product concepts. I collaborated closely with the design team to bring these ideas to life, ensuring the final collection felt fresh, cohesive, and aligned with
Jungalow’s vision and brand guidelines.
Beyond the design phase, I partnered with art directors and creative directors to concept and produce a full-scale photoshoot for the launch campaign. From Styling to on-set art direction, I helped craft a visual story that celebrated the versatility and wild and wonderful aesthetic of the collection.
Following the launch, I remained hands-on—working with the marketing team to review and approve all creative requests for social media assets and promotional content, ensuring consistency across every touchpoint. This project was a true blend of creative vision, strategic thinking, and cross-team collaboration.
Role:
Designer
Art Director
Partnership Manager
Below:
Email campaign designed & created for BFCM sale, 2024.
Above:
Pillow collection. Product design & art direction for collection campaign.
Below:
Social assets for “Get The Look” story.
